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IDEA The objective of the project was to create visual identifi- cation for a ceramic design festival. The patron of the event is Rafael Bordalo Pin- heiro, 19th century illustra- tor and graphic designer, who founded the ceramic factory in Caldas da Rainha in 1884. The idea for the visual iden- tification came from a word -play with the patron’s name, which means a pine tree or a pine cone. That gives a double meaning: the first refferes to the name: it’s Pinheiro’s festival; but if the apostrophe is removed it gives “Pinheiros” - the mea- ning of pine trees or pine cones. That’s why I decided to build the visual identity on the image of a pine cone. |
INVENTING the TYPEFACE The other idea also came from cone - I simplified the shape of a cone seed and made a grid out of it. This grid was similar to pixel grid and I created font similarly to making a pixel font. The pattern-like look turned out to be good to use as a horizontal stripe with words. It’s both decorative and indicative - it leads the riders sight. |
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